The fast food industry spent more than $4.2 billion dollars in 2009 on TV advertising and other media.
The average preschooler (2-5 years) saw 2.8 TV ads per day for fast food; children (6-11 years) saw 3.5; and teens (12-17 years) saw 4.7. Young people's exposure to fast food TV ads has increased. Compared to 2003, preschoolers viewed 21% more fast food ads in 2009, children viewed 34% more, and teens viewed 39% more.
WHY SO MUCH MONEY SPENT ON ADVERTISING?
Eighty-four percent of parents reported taking their child to a fast food restaurant at least once a week; 66% reported going to McDonald's in the past week. Forty percent of parents reported that their child asks to go to McDonald's at least once a week; 15% of preschoolers ask to go every day
Could all the junk food advertisements really be working?
Could this be the reason why Australia is experiencing an obesity epidemic?
If fast food commercials can increase the amount of junk food people eat, what else are advertisements capable of making us do? Click the burger to find out!!
The following information was taken from the "F.A.C.T.S." Website at http://www.fastfoodmarketing.org/fast_food_facts_in_brief.aspx
The fast food industry spent more than $4.2 billion dollars in 2009 on TV advertising and other media.
The average preschooler (2-5 years) saw 2.8 TV ads per day for fast food; children (6-11 years) saw 3.5; and teens (12-17 years) saw 4.7.
Young people's exposure to fast food TV ads has increased. Compared to 2003, preschoolers viewed 21% more fast food ads in 2009, children viewed 34% more, and teens viewed 39% more.
WHY SO MUCH MONEY SPENT ON ADVERTISING?
Eighty-four percent of parents reported taking their child to a fast food restaurant at least once a week; 66% reported going to McDonald's in the past week.
Forty percent of parents reported that their child asks to go to McDonald's at least once a week; 15% of preschoolers ask to go every day
Could all the junk food advertisements really be working?
Could this be the reason why Australia is experiencing an obesity epidemic?
If fast food commercials can increase the amount of junk food people eat, what else are advertisements capable of making us do?
Click the burger to find out!!